The branding for Intro TLV was crafted as an urban brand with a clear statement: not just another real estate project, but the new gateway to Tel Aviv and where the city is heading. I developed a language that positions the project as an urban connector — a place that blends living, working, retail, and leisure, reflecting a contemporary, dynamic, and ambitious Tel Aviv lifestyle. The choice of the name Intro and the tagline “Where Tel Aviv is Going” emphasizes beginnings, movement, and forward direction, positioning the project as part of the city’s future rather than its past. The visuals and tone strike a balance between premium and accessible, innovation and authenticity, making the brand feel smart, urban, and confident — speaking to an audience looking not just for an apartment or office, but a full urban identity.
