OkCupid | Whatever works for you.
In 2022, I worked as the Art Director for a creative campaign for OkCupid, collaborating with fellow Art Director Lital Gurai, who also led the conceptual ideas for the project. Together, we developed the campaign's visuals, ensuring a bold and cohesive aesthetic that resonated with the brand's identity. The campaign spanned multiple media platforms, including digital channels, bus stops, and outdoor billboards, creating a strong and unified presence. Our work aimed to capture attention and engage audiences across diverse touchpoints. The result was a visually striking campaign that elevated OkCupid's messaging and visibility.
