In this project, I led end-to-end development and production of Lenovo’s flagship podcast - AI & I, an original series exploring how artificial intelligence is transforming not just technology, but the way we think, create, and communicate. The podcast was hosted by Or Botbol and featured thought leaders from the worlds of AI creativity, architecture, sound, and advertising – including Inbar Levy, Ziv Meiri, Yishai Raziel, and Albert Askola - engaging in intimate conversations about the intersection of humans and machines.
Strategy & Creative
Developed the campaign concept and central narrative – “It’s not about technology, it’s about approach” – crafting a message that connects AI with the human story.
UX & Design
Designed and prototyped the campaign website and digital assets, creating a cohesive visual language for the podcast and the overall digital campaign.
Production & Execution
Managed full podcast production – from selecting the production company (Adiotar), recruiting the host and guests, to overseeing audio and video production.
Marketing & Analytics
Built the digital campaign, coordinated client communications, analyzed real-time performance data, and extracted insights for the campaign’s second wave.
THE EPISODES
