Some creations are one of a kind. They cannot be duplicated or copied. They are eternal, and their value only improves over time. They are one piece creations.
The Leon Residence is exactly like that: A breathtaking exclusive living experience that extends over two floors and 330 square meters on the roof of Pinsker 19, Tel Aviv, a beautiful building designated for preservation in the White City, with tailor made design.
BRAND IDENTITY
The building's architecture showcases an eclectic style, blending diverse architectural influences that merge modern and classic elements, as well as Eastern and Western aesthetics.
The logo draws its primary inspiration from the building’s design, particularly the elongated windows that dominate its façade. These windows, a defining feature of the structure, served as the foundation for developing a custom typeface for the project. The chosen typeface, a Slab Serif, reflects the elegance and proportions of the windows, bridging modern and classic styles to evoke a timeless aesthetic.
To complement the building’s architectural character and its eclectic nature, the project design embraces a multidimensional sensory approach. This includes elements such as a transparent wrapping to intrigue and engage the audience, and an embossed book cover to provide a tactile experience, allowing the reader to connect with the product on a physical level.
